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Le freemium business-model du web: Comment utiliser le gratuit pour mieux vendre ? (Gestion & Marketing t. 17) (French Edition)

Mouna Guidiri, 50 minutes




[PDF.ac98] Le freemium business-model du web: Comment utiliser le gratuit pour mieux vendre ? (Gestion & Marketing t. 17) (French Edition)

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 |  2014-06-30 |  2014-06-30 | File type: PDF

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Un guide pratique et accessible pour comprendre le business-model du freemium

There’s no such thing as a free lunch : la phrase le dit bien, rien n’est vraiment gratuit. Pas même les échantillons qu’une entreprise peut distribuer, ou les versions d’essai de logiciels. En réalité, il s’agit d’un des meilleurs moyens d’attirer le client et de l’inciter, à moyen terme,...

You easily download any file type for your gadget.Le freemium business-model du web: Comment utiliser le gratuit pour mieux vendre ? (Gestion & Marketing t. 17) (French Edition)   |  Mouna Guidiri, 50 minutes. A good, fresh read, highly recommended.

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