[PDF.37aw] Brand Rejuvenation: How to Protect, Strengthen and Add Value to Your Brand to Prevent It from Ageing
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Brand Rejuvenation: How to Protect, Strengthen and Add Value to Your Brand to Prevent It from Ageing
Jean-Marc Lehu
[PDF.ex90] Brand Rejuvenation: How to Protect, Strengthen and Add Value to Your Brand to Prevent It from Ageing
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| #8972825 in Books | Kogan Page | 2008-01-01 | Original language:English | PDF # 1 | 9.01 x.73 x6.19l,1.08 | File type: PDF | 272 pages | ||0 of 0 people found the following review helpful.| For anyone in charge of the future of a brand|By Midwest Book Review|The name of a brand is something that carries a lot of power in society - when someone mentions something such as Sony, many images come to the people due to the association they have developed with that brand. "Brand Rejuvenation: How to Protect, Strengthen, & Add Value to Your Brand to Prevent it From Ageing||
“Essential... for anyone in charge of the future of a brand.” -- Midwest Book
At some point in their lives, all brands begin to look old – either tired out by their unchanging image or overtaken by younger brands more in tune with the zeitgeist of the time. Others attract unwelcome associations and need to redirect their image. Brand Rejuvenation highlights the aging problem that every brand can face and investigates how companies can take steps to counter it. With dozens of case ...
You can specify the type of files you want, for your device.Brand Rejuvenation: How to Protect, Strengthen and Add Value to Your Brand to Prevent It from Ageing | Jean-Marc Lehu. A good, fresh read, highly recommended.
